What is Search Engine Marketing (SEM)?
What is Search Engine Optmization (SEO)?
What is Pay Per Click (PPC)?
What is Search Engine Marketing (SEM)?
SEM is an Internet Marketing strategy involving a variety of techniques including Pay Per Click Advertising, Paid Inclusion, and Search Engine Optimization. Used together, these methods can help drive quality traffic to your website.
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What is Search Engine Optimization (SEO)?
SEO is the Internet Marketing process of driving quality traffic via 'natural' or 'organic' seach engine listings. Rather than buying ad space on the Internet, applying SEO techniques to your website increases your visibility on the seach engines for free. This process is a longterm SEM strategy as it can take up to 3 months to produce results.
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What is Pay Per Click(PPC)?
Pay per Click is a method of search marketing in which advertisers pay a pre-determined amount each time their ad, displayed in search engine paid listings and content networks, is clicked. The process involves bidding on select keywords to target quality traffic to your site. Google Adwords is the most popular program.
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