Landing Page Design

What is a Landing Page?

A landing page is the first page a searcher enters your website on. Traffic is normally driven to these pages by Pay Per Click advertising campaigns or optimisation techniques.

Landing pages have a specific design aimed at converting first time searchers who will normally decide whether they will use the site or leave within 3 seconds.

So you've got to get it right the first time! Internet marketing is becoming an essential element to marketing strategies across all industries. The competition is rife. If you are losing your potential customers after 3 seconds, chances are they will find what they need somewhere else.

SEOcials can help keep them there.A successful landing page design should incorporate the following techniques:

Navigation – Once a potential client lands on the page, it must be clear what they should do next. Calls to action are very important in guiding a client towards your ultimate goal.

Headlines – The first thing a searcher should be drawn towards on your landing page is your winning headline! The headline should match the keywords you are targeting and also any advertising that may be pointing to the landing page. It should reassure the searcher they are in the right place.

Quality Content – Much like the headline, the content should be relevant to the keywords you are targeting and also the message any corresponding advertising is sending out.For example if the unique selling point of your advertisement is a 20% discount, this discount should be apparent on the landing page as well.

Imaging – One of the first things a searcher see upon landing on the page is the image. It’s important the image reflects the product or service you are offering. The caption under the image should include the targeted keywords and ideally a call to action. The same applies to the alt tag.

Quality Score – Google has paved the way in putting measurements on the quality of a landing page. The quality score basically refers to the overall success of the page for the user. The landing page must be relevant to the keywords it is targeting, any advertising that may be driving traffic to it and also reflect a trustworthy company. It’s important for landing pages to openly share information about the company, for example an ‘about us’ page, a privacy policy and a contact us page.

Landing Page Consultation