Our Solutions
Keyword Research:
Longtail keywords
Keyword match research
Competitor keywords
Keyword search funnel
Landing Page Creation:
Navigation Analysis
Call to action
Goal conversion
Quality score friendly
Geo-targeting:
Targetting Cities/States/County via keyword
Targetting Cities/States/County via campaign options
Targetting radius around postal / zip codes
Quality Score Analysis
Improving user trust
Content relevancy
Sharing company information
Conversion Tracking:
Tracking ROI, traffic etc
Bi Weekly & monthly reporting
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Pay Per Click Advertising
What is Pay Per Click?
This form of Internet Marketing is popular for it's 'instant' results.
Whereas applying search engine optimization techniques to your website can sometimes take up to 3 months to return results, PPC advertising can have your ads live in minutes.
According to MarketingVOX, online advertising spend will grow 160 percent from 2006 to 2011, reaching $44.0 billion. PPC accounts are getting increasingly competitive and therefore more expensive.
Having an efficient PPC strategy in place is becoming more and more essential to a business' success and should incorporate the following:
Keyword Research – Using relevant keywords is the most important aspect of a PPC campaign. The trick is to find relevant keywords with few competing bids. Depending on your website goals and your budget, the types of keywords you target will differ.
Landing Page Creation – Every landing page should be specific to the keywords you are bidding on the ad copy you are using. The goal of your landing page should be very clear with prominent calls to action. Just recently Google Adwords added ‘landing page quality’ to its over ‘Quality Score’ formula, increasing the importance of converting landing pages.
Geo-targeting – Still an un-tapped Pay Per Click tactic, there is still room to lead in this space. You can target specific areas by keyword, zip codes, countries, regions and cities.
Quality Score Analysis & Optimization – It’s important that your website is successful in the eyes of the search engines and therefore in the eyes of searchers as well. These means your website should be relevant to its targeted keywords, successful in providing searchers with what they are looking for and be a trustworthy company. About us, contact us, terms and conditions, privacy policies, and the like are essential for a decent quality score.
Conversion Tracking – You need to know if your campaigns are successful or where you need to make improvements. The only way to do this is to track your visitors and ultimately your conversions. Having daily, weekly, monthly reporting in place is the best way to measure your ROI.