Extensive Analysis Keyword Research:
Longtail keywords
Keyword match research
Keyword conversion analysis
Competitor keywords
Keyword search funnel
Website Technical Review:
Current pages indexed
Navigation analysis
404 and sitemap review
URL Structures Page
Optimization:
Title & Meta tags
Content quality
Spam filter considerations
Backlink analysis
Quality Score Analysis:
Improving user trust
Content relevancy
Sharing company information
Website Analytics & Converstion Tracking:
Tool recommendations
Reporting
Website Analysis
Why does a website need to be analysed?
So you have a website but that's about it...
Oh yeah, we've been there! In today's thriving online market, having a website is just not enough. It has to be a well oiled machine!
Our Website Analysis Package will help your site get the online results you need.
We will do a thorough analysis of your site focusing on the following areas:
Keyword Research – It’s essential for a website to have a clear keyword research strategy. Your site will revolve around groups of keywords that are popular, potentially good converting search terms but with as little competition as possible. We will work with you to recommend what keywords you should target, from the more general terms to very specific and even geo-targeted phrases.
Website Technical Review – Our analysis includes checking what pages you are currently indexed for, 404 and sitemap review and url structure assessment.
Optimization – We will assess the quality of your content, the websites title, meta and alt tags, and spam filter considerations and complete a full backlink analysis. We will also determine if your site is cross browser friendly. With the Firefox browser recently attracting 20% of Internet users in the US, it’s important your website is compatible with more than just Internet Explorer.
Quality Score Analysis – It’s important that your website is attractive to both the search engines and your users. Google leads the engines in applying measurements to websites to improve user experience. These include your content relevancy, page load times, how much company information you share and more.
Website Analysis & Conversion Tracking – Knowing where your traffic comes from and the path your users take once on the website is crucial in understanding how to improvement your return on investment. We will review what tracking you have in place and recommend tools we have had success with. We will deliver a detailed report of your website's health in an electronic document and arrange a conference call to go over our recommendations.